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Market entry study for a UK Consumer Magazine in India

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Market entry study for a UK Consumer Magazine in India

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The client is a non profit organization which is involved in testing, investigating and reporting on products and services available to UK consumers. They publish findings and content to consumers primarily through a range of subscription-only magazines.

The client wished to enter Indian market assuming lot of opportunities existing for their products with Indian customers.

The study was conducted to ascertain the potential value of the brand in India, the value of its heritage and equity, to understand customer interest in the concept and proposition and to measure customers’ willingness to invest in a dependable information resource to help them make the right purchase decisions.

The feedback was taken from Indian residents who are regular magazine readers to understand feedback for the magazine, changes to be done to suit Indian customers’ needs. Also expected scenario in next 5 to 10 years in print media in India was also studied.

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