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Case study - Hood Jeans – Sales rise down under

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Case study - Hood Jeans – Sales rise down under

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An example of a UK company which formed new connections and accessed new international markets is Hood Jeans, a small UK-based manufacturer of specialist protective motorcycle jeans.

Having developed a first-to-market product, Hood Jeans sells direct to customers through its website and now has customers in countries from Finland to Venezuela. The jeans have been especially popular in Australia and unexpectedly, the distance hasn’t even been a problem.

“FedEx was the first piece of the puzzle in giving us access to the four corners of the world” says Chris Easterford, Founder of Hood Jeans. “Previously, deliveries to Australia took up to 10 days but now it can be done in three. We’ve been able to remain competitive on price, despite the distances our jeans now travel. Whilst currently accounting for around 10 percent of our sales, we anticipate that international sales will account for 50 percent within three to four years with the largest market in the world, the US, next in our sights.”

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