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Case Study – Emarsys Pty Ltd

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Case Study – Emarsys Pty Ltd

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Accelerated global expansion by Emarsys


‘They (Penguin Management Services) were there long before day one giving us the advice we needed to set up our company in Australia efficiently and quickly’

Stewart Barker, Managing Director, Emarsys Australia

With headquarters in Austria, Emarsys is one of the fastest-growing, innovative technology companies in the world. Their software turns data into relationships and personal experiences that engage customers. They now have over 1500 customers across 140 countries, with notable clients such as eBay, Toys R Us, Yahoo 7, Sky, Volvo, AS.Watson Group and World Shop Lufthansa.

Austrian technology quickly capitalises on Australian demand

Significant growth across the globe and unprecedented interest in its technology saw Emarsys expand to Australia in 2015. With no previous business experience in this part of the world, they turned to establishing a key partnership with Penguin Management Services to advise and begin proceedings in this expansion. Once the Australian subsidiary was set up, ongoing services include –

Accounting Services –accurate data and reports to meet both Australian and parent company requirements, taxation and company secretarial services.

Cashflow Management – efficient systems to maximise revenues.

Payroll Services – payroll processing, PAYG and superannuation obligations, deductions, and reporting.

Insurances – advice and administration of workers compensation, business and liability insurances.

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