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Client Case Study: Emarsys

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Client Case Study: Emarsys

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With its headquarters in Austria, Emarsys is one of the fastest-growing & innovative technology companies in the world. Their marketing automation software turns data into relationships, and personal experiences that engage customers.


Supporting over 1500 customers across 140 countries, some of their more notable clients include eBay, Toys R Us, Yahoo 7, Sky, Volvo, AS.Watson Group and World Shop Lufthansa.

How Penguin Management helped

Thanks to significant growth, and unprecedented interest in its technology across the globe, Emarsys quickly capitalised on rising Australian demand, accelerating its global expansion into Australia in 2015.

With no previous business experience in this part of the world, they turned to establishing a key partnership with Penguin Management Services to advise and begin proceedings in this expansion.

Once the Australian subsidiary was set up, ongoing services include

  • Accounting Services – accurate data and reports to meet both Australian and parent company requirements, taxation and company secretarial services.
  • Cashflow Management – efficient systems to maximise revenues.
  • Payroll Services – payroll processing, PAYG and superannuation obligations, deductions, and reporting.
  • Insurances – advice and administration of workers compensation, business and liability insurances.

Stewart Barker, Emarsys Australia’s Managing Director said:

‘They (Penguin Management Services) were there long before day one, giving us the advice we needed to set up our company in Australia, efficiently and quickly”



You can contact Penguin Management here

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