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Concept evaluation of online medical second opinion service in India

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Concept evaluation of online medical second opinion service in India

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The client is a well known medical second opinion service provider established in UK; they wished to expand their services to other countries.

They are planning to set up and deliver an online telemedicine platform for patients around the world wishing to avail of a second opinion service based on the clinical reputation of top Harley Street Consultants in the UK.

They wished to assess the current experience of patients with consulting offered by their treating doctor and understand need for second opinion before finalizing the treatment option in India.

This study helped client to assess the potential of the proposed service in India, preferred media for advertising and brand building. The client understood ways to launch their service to Indian patients with affordable price points.


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