NewsCase StudiesEvents

Pre launch for a hospital furniture brand in India

More Case Studies...

Manchester Growing Start Up

Long Term Lease vs Serviced Offices

Start Up Organisation

How do you really need to work? When starting a new venture, there is a great temptation to jump straight in and acquire the space you anticipate requiring. However, it is no longer necessary to over commit on office space in the early stages of a start-up organisation.

UK Multi Media Company

Transition from 15 leased locations to 3 regional offices and on demand space. This household name within the UK market had grown significantly over the previous 5 years through acquisitions and organically.

Franchisee Testimonials

Mail Boxes Etc. Franchise testimonials

Mail Boxes Etc. Testimonials

Franchisee testimonials for Mail Boxes Etc.

Pre launch for a hospital furniture brand in India

Back to Case Studies

The client is a leading global provider of office furniture and services. They are planning to expand their business in India for their hospital furniture products.

The client wished to conduct a pre launch study to understand market potential for their hospital furniture products in India.

The market survey collected the customers’ feedback on their current buying habits – purchase frequency, brands purchased, spending pattern, etc & also to understand their intent to purchase an international brand. Hospital purchase managers and architects were interviewed to collect the above feedback.

The study helped the client to understand the target customers’ profile, strategy to launch their products in terms of communication, brand building and pricing. Current competition mapping and intent to use international brand from target customers has helped the client to plan their marketing strategy.

Contact Sundara Rajan here

You are not logged in!

Please login or register to ask our experts a question.

Login now or register.