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The Telemarketing Company Mettler Toledo Testimonial
Mettler Toledo is a global manufacturer and marketer of precision instruments for use in laboratories, manufacturing, and food retailing. The organisation is geographically diversified with sales in 2010 derived 37% from Europe, 36% from the Americas and 27% from Asia and other countries. The Company has an extensive global sales and service organizations with approximately 5,500, or nearly one-half, of employees providing sales and service in 35 countries. The Company has a manufacturing presence in Europe, the United States and China
Following a launch of their new product, the “FluidCheK” base container inspection unit] in 2010, Mettler Toledo were looking to identify packers, fillers and manufacturers of fluid in the foods, beverage, and pharmaceutical industry who have a need for x-ray inspection of their fluids at the end of the production line, within selected countries.
Following on from a previous successful project calling in to Italy, Russia and France, The Telemarketing Company were selected to conduct a second B2B campaign, calling prospects supplied by Mettler Toledo within China, Korea, Malaysia, Thailand, Taiwan, Singapore, Vietnam, and India. The Telemarketing Company worked carefully with Mettler Toledo to plan and execute the campaign.
Prior to the campaign launch, key areas were planned and agreed through a process of open exchange of information and ideas, such as the timeframes during which the calls could be conducted in accordance with the time zones for each country, the number of records required for each country to support native, multi-lingual speakers and the format and frequency of the data exchanges.
Project execution and results
Before the campaign could commence, The Telemarketing Company built a substantial team of native speakers for the listed Asian countries, ensuring they were available to work out of hours to coincide with the time difference of their particular country, along with a Team Manager to support them during their working day.
During this period, the Telemarketing Company set up the agreed script into a CATI platform, and thoroughly tested all aspects of the calling system.
Once the screens were approved, and native speakers had been sourced, The Telemarketing Company put the agents through a rigorous training program to ensure a good understanding of the client and their product was installed, familiarity of the script they were required to use, and the professional conduct that was expected of them.
The Telemarketing Company opened its doors at 6am (3 hours earlier than usual) every day for 3 months to ensure maximum penetration was achieved from the data in the given period.
The agents from The Telemarketing Company were required to call each company and verify whether the information Mettler Toledo supplied us with such as the Company Name and Address were correct, and enhance that data by collecting 3 decision making contacts : Production Manager, Quality Manager, and their Technical Manager / Engineering Manager, their based at addresses, and their email addresses. There were also 6 market research questions to ask about the types of products these companies were involved with which were obtained through various multi choice responses outlined by Mettler Toledo.
All emails collected were tested by The Telemarketing Company using their unique in house built email verification program, to ensure the quality rates were of the highest standard.
The Telemarketing Company supplied Mettler Toledo, on a daily basis, a written report offering an update on the results and the number of contacts obtained to date, supported by both verbal and electronic communication on progress for each of the Asian countries.
Ad hoc data extracts were also sent to Mettler Toledo over the course of the project to allow a prompt response from Mettler Toledo’s sales force, followed by a final extract of the database at the end of the project covering all records received since the start of the project and their call outcomes.
The Telemarketing Company converted 62% of the callable data which is expected of international calling, thus generating 5,340 DMC contacts in the appropriate industries for Mettler Toledo.
We were in contact with several telemarketing service providers, but right from the start we’ve got the feeling of professional, customer oriented and friendly approach with The Telemarketing Company only. We are completely satisfied with the results of our complex global multilingual projects and would recommend to anyone to save time and look no further for your corporate telemarketing services provider.