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Case Study: Silver Spring Networks - Making Utilities Smarter

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Case Study: Silver Spring Networks - Making Utilities Smarter

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The Challenge: Silver Spring Networks, a leading smart grid networking platform technology provider, knew international expansion was necessary for success.

But the unique smart grid market forced the organization to be more reactive than proactive with its expansion strategy. “In the more traditional,geographic expansion route you consider new regions you want to target and often have more time to plan,” said Silver Spring’s Director of Shared Services and International Projects, AJ Bernstein. “But in our case, it often starts at the request for proposal stage, when a utility company in a country wants to learn more about our product and we need to figure out how to build a local business development capability as soon as possible.”

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